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"Smoke Gets in Your Eyes" is the first episode of the first season of the American period drama television series ''Mad Men''. It first aired on July 19, 2007, in the United States on AMC, and was written by creator Matthew Weiner and directed by Alan Taylor. "Smoke Gets in Your Eyes" was budgeted at US$3 million. Production for the episode took place in New York City and Los Angeles. Weiner conceived of the script in 2000 while working as a writer for the television sitcom ''Becker''. Before writing the pilot episode, Weiner studied American literature and cinema of the 1950s and 1960s to get a perspective on American culture during that period. Weiner sent the script to ''The Sopranos'' creator David Chase, who recruited Weiner to work with him on ''The Sopranos''. Weiner shelved the project for seven years to focus on Chase's program; interest for ''Mad Men'' did not surface until the conclusion of ''The Sopranos'' final season. According to the Nielsen Media Research, the episode attained a rating of 1.4 (1.2 million households) upon initial airing. ==Plot== In 1960 New York City, Don Draper (Jon Hamm), creative director for advertising agency Sterling Cooper, is facing a professional dilemma: how to sell cigarettes in spite of increased public awareness of their health risks. He seeks input from customers and his girlfriend Midge Daniels (Rosemarie DeWitt), but is unable to find a solution. He rejects company research which suggests that some customers will be drawn to smoke despite the health risks because of a collective "death wish." Meanwhile, Peggy Olson (Elisabeth Moss) begins a new career at Sterling Cooper as Don's secretary. She finds herself overwhelmed by her new surroundings, and advice from office manager Joan Holloway (Christina Hendricks) proves more intimidating than helpful. A junior account executive named Pete Campbell (Vincent Kartheiser) makes crude comments about her appearance and clothing, causing Don to rebuke him. On her break, Peggy goes to a doctor's office, where she gets a prescription for the pill. At the end of the day, she attempts to make a move on Don, but he rejects her advances. Don and Roger Sterling (John Slattery) meet with Rachel Menken (Maggie Siff), owner of a large department store. Rachel, looking to attract wealthier customers, is disappointed by the agency's suggestions of coupons to attract frugal housewives. The meeting becomes heated and both Rachel and Don leave angry with each other. A later meeting with executives from Lucky Strike tobacco company also appears to go badly, as Don still struggles to find a new approach to cigarette advertising. Pete suggests the "death wish" idea put forth by the company's research, but the executives reject his idea. Just when it seems that the meeting is over, Don comes up with a new tagline—"It's toasted!"—and a strategy of ignoring the question of health risks while claiming that Lucky Strikes are uniquely prepared. The client is impressed, but Don rebukes Pete for using the rejected research. Don meets Rachel for dinner to make amends for the meeting. The two of them begin to bond, and she agrees to give Sterling Cooper another shot. Meanwhile, Pete and some of his co-workers go to a gentlemen's club to celebrate Pete's impending wedding. There, a waitress rejects Pete's advances. Dejected from this rejection and his professional problems, Pete arrives drunk at Peggy's apartment, and she invites him in. Don takes a train to a large house in the suburbs, where he is greeted by his loving wife Betty (January Jones), who he has made no mention of thus far in the episode. He checks on their two sleeping children as she watches admiringly from the doorway. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Smoke Gets in Your Eyes (Mad Men)」の詳細全文を読む スポンサード リンク
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